Ali Rezajoo

Ali Rezajoo

Experience Design Director at Truist Bank

Hey, I'm Ali, a designer with over 10 years of experience crafting user-centered experiences across diverse environments. From healthcare and educational startups to leading US banks, I champion empathy and collaboration to create intuitive, accessible, and visually appealing designs. This focus ensures that experiences meet user needs and deliver tangible business results.
I'm also dedicated to empowering others, mentoring over 100 designers from 10 countries in 2023.
Intrigued by the future of AR/VR, I actively explore innovative ideas in this space. My design thinking led to four XR patent filings within the Finance industry.

A summary of professional history

Jan 2024 - Present


Experience Design Director

Personal/Wealth Deposits and Credit Cards

Apr 2021 - Dec 2023


Principal Experience Designer

Account opening on Retail, Wealth & Contact Center: Credit, Lending, Deposits & Invest.


Wells Fargo

Senior Experience Designer

Tax & Collateral Management


GSM Group

User Experience Designer

Magazine and News Platform


Forsat Emrooz

Product Designer - Webmaster

Smart Newspaper Management


Peyke Bartar

User Experience Designer

Business directory & News Apps


Bisoton Studio

Visual Designer

20+ projects using Joomla, WP, and Flash.


Startups I recently worked with:

A 3D model of Truist VR Branch - Designed by Ali Rezajoo
DesignOps & Innovation

From Delivery to Design Leadership:
A brief look at 3 years of contributions at Truist

Read more
Augmented Reality case study
Innovation & Leadership

Augmented Reality:
Empower wineries and consumers with smart labeling solution

View case study
Banking case study
Product Strategy & Inclusive Design

Inclusive Banking: Customizable name on card and ID verification during account opening

View case study
Image Description
Cross-Channel Strategy & Product Design

Health information platform


Visual Design Showcase

If you're interested in seeing my UI/Visual design skills, please check out my Dribbble portfolio

Recommendations from colleagues

Ali is a truly gifted Designer who's driven to create exceptional products and experiences. I worked with Ali at Wells Fargo Bank for nearly two years building an enterprise collateral management system. In that time he was a stand-out team member. Our team benefited from his rare ability to think outside the box and create intuitive design solutions for very complex business use cases and technology. He also delivers intelligible and presentation-ready design work quicker than anyone I know. Ali makes you want to come to work everyday for his humor, openness and friendly personality. It's without hesitation that I recommend Ali. You'll get a brilliant Product Designer and make a good friend!

Ali is a very data-informed designer. He will look for, request, and in some cases generate data to better understand a problem and/or design solution. This also makes it easy for the Research team to work with him. He is always looking to work as one team, connecting with different roles and disciplines. He works tightly with product and engineering, XDR, and anyone else he needs to. He understands and carefully considers the 3-fold value of desirability, viability, and feasibility. This means when he comes to the table with design ideas, he has usually considered each of these and can offer rationale for areas that are often ignored by other groups (especially business value and technical feasibility). I love working with Ali, and he has been a fantastic partner for XDR!

Ali is a natural leader who does an exceptional job of including others, communicating, maintaining transparency in conversations, and works well with others. His natural disposition is calming and he's a great person to work with. He's a highly motivated person who works very hard - he delivers exceptional work - with great understanding of the industry, relies on data to make informed decisions, and works well with the leadership to accomplish goals.

Ali is an expert in brand strategy! He is hardworking, thinks broadly about your company/organization's branding needs, and brings a wealth of experience from all over the world to his craft. He's very responsive to feedback and committed to delivering a product that meets his client's needs & vision.